Our Vision.
At LiveBright Holdings, we tether the power of artificial intelligence to real human needs.
We build purpose-driven applications that help people make better-informed decisions, navigate complexity, and protect themselves from fraud, misinformation, and unnecessary risk. We focus on large, underserved markets where consumers are overwhelmed by fragmented data and where greater clarity can meaningfully improve lives.
Our first mission is to help “take a bite out of crime” by confronting the nationwide epidemic of fraud targeting adults age 50 and better.
Our launch solution, SeniorProtect™, combines artificial intelligence, structured data analysis, and human-centered design to transform confusing information into clear, practical, and actionable intelligence. Our goal is simple: help older adults and their families identify potential fraud before financial harm occurs.
Powering our applications is LB5P™, our proprietary decision intelligence engine. LB5P™ is designed around five principles that define every solution we create:
Practical — Built to solve real-world problems
Precise — Focused on accurate, relevant intelligence
Protective — Designed to identify risk and prevent harm
Powerful — Capable of transforming fragmented data into meaningful insight
Purposeful — Created to make a measurable difference in people’s lives
We believe the future of artificial intelligence is not simply more technology. It is technology applied with clarity, responsibility, and purpose.
Founded by experience. Backed by expertise.
Robert A. Bright, MCM
Founder & CEO
Rob Bright is a communications, bioscience, and AI-enabled SaaS executive with more than 20 years of experience spanning healthcare, post-acute care, strategic marketing, enterprise technology, and business development.
Throughout his career, Rob has helped improve the lives of thousands of older adults by advancing technologies and bioscience solutions designed to enhance care quality, clinical decision-making, and quality of life.
As Founder and CEO of LiveBright Holdings, Rob leads the development of the LB5P™ decision intelligence platform and its portfolio of applications. These solutions are designed to help consumers make safer, smarter, and better-informed decisions across consumer protection, education, family law, and other complex areas where information is often fragmented or difficult to understand.
Before founding LiveBright Holdings, Rob held national leadership roles with Myriad Genetics and Genomind, where he focused on long-term care, assisted living, bioscience education, strategic partnerships, and SaaS market expansion. Earlier in his career, he helped develop digital media, communications, and sales enablement initiatives for organizations including Procter & Gamble, Kraft Foods, GE Aerospace, and Xerox Global Services, delivering measurable returns on investment.
Rob combines deep relationship-building and market-development expertise with emerging artificial intelligence technologies to create scalable, purpose-driven platforms focused on solving real-world human challenges.
He holds a master’s degree in Marketing Communications and a bachelor’s degree in Applied Communications. He is the recipient of five International Association of Business Communicators awards, a four-time President’s Club honoree, and a published author.
Rob resides with his family in Grove City, Ohio.